Luxury brand consultation in sales, merchandising and marketing.
SALES
Keeping both long- and short-term growth in mind, we act as both business manager and communications liaison, handling everything from wholesale line sheets to trunk show planning and everything in between.
Growth strategies
Full-spectrum wholesale management and outreach
Guidance for two NY-based shows per year
Trunk show scouting and execution
Training and clinics
MERCHANDISING
We offer our expertise on product promotion, pricing, curation and brand image, ensuring your collections are elevated, visually cohesive and tailored to your audience.
Collection development
Pricing and margin review
Inventory management
Lookbook direction
Display and brand packaging assistance
MARKETING
As an incubator for emerging brands, we utilize our background and depth of experience to bring confidence in the marketing sphere. We help build relationships and establish the voice of your business across channels.
Social media support
Liasoning with PR
Internal and external marketing assistance
THE SHOP
Inspired by founder Nicole Vallario's luxury-leaning and jewel-adorned grandmother, Angie, Falena's Westchester, NY-based boutique is equally as precious with its decor. Falena evokes a life-sized jewelry box, wrapped in floral wallpaper and finished with velvet textiles, where Nicole has curated a selection from the finest under-the-radar brands. It’s a place to discover your next cherished family heirloom.
MEET NICOLE
Nicole is a veteran of the luxury goods industry, with almost a decade of experience at high-end retailers and a degree from the Fashion Institute of Technology in New York. She prioritizes working within her local community, partnering with neighboring businesses and fostering a group of like-minded women who appreciate quality, exquisite design, and sparkle.
With Falena Consulting, Nicole offers her studied background as a multi-talented agent, sales rep and incubator to bring emerging brands to an elevated level.
CONTACT
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
51 Main Street,
Irvington NY 10533
@falenaconsulting
914.233.1440